Beauty has become a lot more sophisticated. And I had my compact and I powdered my stinky compact on my face and you know, thought that that was what I should be doing.

I had no idea what beauty meant, I called it makeup. From the time I was 11 I was sneaking mascara onto my face at school. So obviously we know that you’ve always been into fashion, but have you always been into beauty? So it’s been nice to have this evolution and it’s important for me and for Girlboss, which is my new company, to encourage women to be bold and to get out there and demand what they’re worth and to discover themselves by trying new things and taking action. I don’t just dump jewellery on myself now. I still consider myself bold in my style and in my beauty looks, but I have a little more restraint now when I choose a lip or an eye and maybe don’t layer leather on leather on platforms. And Nasty Gal, even though I’m not involved anymore, was bold. I mean, there’s a Netflix show made about my life, which is crazy. I’ve always been bold in my career and I’ve had a very loud career. Why do you think you’re a good fit for Shoppers Drug Mart’s Be Bold with Beauty Campaign? We sit down with Amoruso to chat about how change isn’t always a bad thing-whether it be in life, in your career or simply in your beauty routine.

In fact, her whole definition of what it means to be a “girlboss” has changed. A lot has changed since she wrote her New York Times bestseller. Now, at 34 years old Amoruso has refused to be buried, carrying on in the face of adversity and charting a new course focused on Girlboss Media, her new company. But the skyrocketing speed at which Nasty Gal was born ultimately ended with bankruptcy in 2016. In fact, Forbes even named her one of the richest self-made women in the world.

The metamorphosis between the two domains was pretty swift, earning the young businesswoman names like the “ Cinderella of tech” and a spot on Inc. Shoppers Drug Mart is gearing up for another Be Bold with Beauty campaign and who better to get involved than Sophia Amoruso? At just 22 years old, she was already taking her first steps towards creating an empire, transforming an eBay store of vintage finds into the ultimate online treasure trove for cool girls, Nasty Gal.

Sophia amoruso nasty gal